Unit Economics Analysis for Scalable Growth in the Gulf

Unit Economics

CFO Ventures meticulously develops comprehensive unit economics for enterprises operating in Dubai, the UAE, Saudi Arabia, and the broader MENA region, enabling leaders to scale their operations with assured confidence.

We convert go-to-market activities into key metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), payback periods, and contribution margins, segmented by channel and country.

These metrics are then intricately linked to pricing strategies, discount governance, and service levels. For businesses with recurring revenue models, we conduct detailed cohort analyses, focusing on Net Revenue Retention (NRR), Average Revenue Per User (ARPU), and gross margins post-support. In contrast, for transactional models, we fine-tune parameters such as basket size, purchase frequency, product mix, and cost-to-serve.

Our cost allocation methodology is precise and replicable, distinguishing between variable and fixed costs, shared services, and direct expenses, ensuring a seamless connection between contribution and EBITDA.

Our assumptions are tailored to the specific economic conditions of the Gulf region, including AED and SAR currency pegs, GCC VAT, UAE corporate tax, and Saudi Zakat. The outputs are aligned with IFRS standards and formatted for review by ADGM and DIFC, with sensitivity analyses covering price, volume, mix, and foreign exchange fluctuations.

We ground strategic decisions in actionable insights, determining which segments to prioritize, which channels warrant additional investment, when to modify pricing structures, and how to finance growth through contribution and working capital.

Our reporting is succinct, encapsulated in a single document with formulas, responsible parties, and a monthly review cycle, comparing actuals to plans, noting variances, and outlining subsequent steps.

We seamlessly integrate with your existing ERP/CRM systems or offer streamlined templates, enabling your finance team to manage the process from the outset.

Our unit economics services extend to Qatar, Kuwait, Bahrain, and Oman, assisting founders and boards in aligning strategy with quantifiable value, expediting decision-making, and enhancing investor confidence.