Pricing Strategy

CFO Ventures provides comprehensive pricing strategy services across Dubai, the UAE, Saudi Arabia, and the broader MENA region, employing a rigorous, data-centric methodology to safeguard margins and drive growth.

We assess customer willingness-to-pay by segment, establish value metrics and packages, and convert unit economics into a defensible pricing structure for your sales team.

For SaaS companies, we align pricing tiers, feature gates, and upgrade paths; for B2B services, we determine rate cards, project pricing, and retainers; and for product-based businesses, we fine-tune list, net, and pocket prices using a precise waterfall model.

Our approach replaces conjecture with empirical analysis through A/B testing, cohort analysis, and elasticity assessments by segment and country, alongside pre-mortem evaluations of churn and conversion rates.

Our discount governance is pragmatic, incorporating deal desk rules, approval thresholds, and value-based exchanges that expedite sales cycles without compromising long-term margins. We adapt price points for AED and SAR, account for pegged foreign exchange constraints, and consider the implications of GCC VAT and KSA Zakat where applicable, while developing straightforward calculators to demonstrate the impact of price, mix, and volume on contribution and cash flow.

Our rollout process is methodical, featuring clear playbooks, objection handling, and dashboards for CAC, LTV, payback, and per-segment gross margin.

Our pricing consultancy services in the UAE and Saudi Arabia facilitate expansion into Qatar, Kuwait, Bahrain, and Oman, ensuring consistent logic across channels, partners, and promotions.

This results in enhanced clarity on value, expedited decision-making at the operational level, and a quantifiable improvement in revenue quality that earns the confidence of boards and investors.